Illustrative planning scenario
The brief
What they asked for
A company wanted to reward its top performers and their partners with four days that felt personal, not packaged.
The practical challenge: Forty guests in the Old Town without the crowds, one evening that felt like a celebration, and free time that people would actually enjoy.
Snapshot
- Who
- A sales team's top performers and their partners
- When
- October
- Length
- 4 days
- Group
- 40 guests
- Where
- Cavtat, Dubrovnik and Ston
- Services
- Hotel, Old Town programme, oysters, gala dinner
Key decisions
What we chose, and why
Cavtat as the base
A calmer harbour close to the airport, with Dubrovnik a short boat ride away.
The Old Town early
Specialist guides in small groups before the day visitors, checked against cruise-ship days.
Oysters at the source
A morning in Ston, where the guests met the people who farm them.
A klapa gala
A private dinner with a klapa group, rather than a ballroom.
Day by day
How it would run
- Day 1
Arrivals at Dubrovnik Airport, welcome dinner in Cavtat.
- Day 2
The Old Town with specialist guides, free afternoon.
- Day 3
Ston oysters and a winemaker on Pelješac.
- Day 4
Gala dinner with klapa, departures the next morning.
When plans change
If plans changed
If an additional cruise ship changed crowd levels, we would move the Old Town visit earlier and tell guests the evening before.
What success would look like
- Every guest at the gala
- Old Town visits before the crowds
- Spend within the approved budget
- Participant feedback collected and shared
People remember the hosts they meet more than the venues they visit.
Illustrative planning scenario showing how we would approach this kind of brief. This is an illustrative planning scenario, not a completed client engagement.
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